In 2025, digital markets are undergoing a transformation that was difficult to predict a few years ago. The race for attention is gradually being replaced by a competition for trust, and the place of aggressive incentives is being taken by clear boundaries and ethical mechanics.
Andrii Dobrovolskyi, a beneficiary of Neuralink LLC (Cosmobet), draws attention to the fact that operators who were the first to integrate responsibility into the product structure have begun to gain an advantage where quick reactions previously worked. At the heart of the changes is the new role of the user and a new philosophy of services, built not on impulse, but on predictability.
How Andrii Dobrovolskyi Explains the Change in User Behavior
People are tired of aggressive incentives, opaque mechanics and advertising promises based on impulses. In a period of uncertainty, the user is not looking for an emotional pusher, but stability, simplicity and logic that reduce the load and give a sense of control. This is what Andrii Dobrovolskyi calls the transition from the market of emotions to the market of predictability, where the main competitive advantage is not the scale of incentives, but the honesty and transparency of interaction.
An illustrative example of this transformation is Costco, a company that has been growing for decades without marketing tricks and manipulative techniques. Costco works on a membership model: entrance is paid, but the entire trading policy is absolutely transparent and based on cost (fixed margin of only 11%). This allows you to keep prices honest and predictable, and this is what builds trust. All these factors create a feeling - I know exactly what I'm buying, what I'm paying for and what to expect next time. This is radically different from classic retail, where prices, discounts and incentives are constantly changing. Dobrovolsky calls this design without traps - an approach in which the service does not hide the mechanics, but on the contrary shows the user the boundaries, maintains control and reduces the risk of impulsive actions.
Airbnb has become one of the most striking examples of how responsibility in UX directly affects behavior. After the 2023 update, the service completely abandoned hidden fees:
- Total price display;
- Transparent commission structure;
- Unified cancellation rules.
As a result, users began to plan more, worry less, and return more often, because the predicted experience reduces internal tension. This is exactly the psychological mechanism that Dobrovolsky draws attention to, when a service behaves predictably, it gains long-term loyalty.
Behavioral patterns:
- Users avoid manipulation;
- Predictability has become equivalent to security;
- The absence of traps extends the user's life cycle;
- Honesty has become a competitive advantage.
The modern user is more likely to choose not the service that gives more, but the service that makes less noise and more sense. As a result, new patterns have taken hold in digital markets. People avoid manipulation, perceive predictability as an element of security, interact longer with services that do not hide logic, and choose products that support rationality rather than impulsivity.
Andrii Dobrovolskyi: Why Responsibility Has Become a Competitive Advantage
Amid the global review of approaches to UX ethics, described in the Usability Geek analysis, the market is moving to a model where design helps the user make predictable and informed decisions. This is what Andrii Dobrovolskyi calls behavioral architecture, in which UX becomes a system of preventive control, rather than a tool for engagement at any cost.
The role of responsible design is especially noticeable in areas of increased risk, in particular in high-load services, where an interface error can directly affect user behavior. In such industries, from fintech to iGaming, a trend of responsibility by design is emerging - mechanics that limit, warn and explain are built into the product from the very beginning. These are the principles that Cosmobet considers when analyzing user scenarios for risky actions and integrating solutions that provide control without excessive pressure. It is not about formal compliance with requirements, but about a well-thought-out UX that protects the user as well as the product itself.
Cosmobet Approach in the Responsibility by Design Model
Responsibility becomes a competitive advantage because it works as a systemic proof of reliability. Corporate research has long documented that companies that integrate responsible approaches into a product or business processes receive not only reputational capital, but also measurable market benefits.
Such companies:
- Attract a more loyal audience;
- Reduce the risks of conflict situations;
- Reduce the costs of working with claims;
- Form what CSR analysts call a difficult-to-reproduce advantage - a behavioral model that competitors cannot quickly copy.
Andrii Dobrovolskyi also draws attention to this, analyzing trends in highly regulated digital industries. In his opinion, operators that systematically take responsibility into account in the product (among them market participants such as Cosmobet), that explore approaches to responsible interaction and UX, gain an advantage due to predictability, which becomes a value for a new type of user. It is predictability and transparency that create a security effect that promotes long-term interaction and strengthens competitive positions.
